The Sins of Blackwashing: How exaggerating facts posses a threat to the environment

Blackwashing

Blackwashing – Getting the facts wrong diminishes NGOs credibility

Ever heard of blackwashing? Maybe not the term, but perhaps you’ve wondered if the dark and gloomy facts that NGOs sometimes state are really true. Some say not always! A serious threat to environmental progress.

Black-wash (black’wash’, -wôsh’) – verb: the act of misleading people to think that environmental degradation is more critical than it actually is by exaggerating facts.

Blackwashing by NGOs, greenwashing by corporations, threatens environmental progress.



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